Need for narrative

What do consumers need from a narrative? How can videographers satisfy those needs? Through semi-structured interviews with 55 Eurostar passengers from 14 countries, this film documents how people define narratives, why they need them, and how they experience the effects of need for narrative. The adjoining commentary contributes to the development of videography as an attractive method by introducing the videographer’s perspective and elucidating key story elements that can help satisfy viewers’ needs for narrative. The suggested approach maintains the vivid quality of videography and respects its methodological rigour, while increasing its effectiveness in close alignment with a consumer society that visual communication increasingly permeates. As such, the commentary and the film jointly unveil videographers’ etic and viewers’ emic use and evaluation of the videographic method

Generalizing Refinement Operators to Learn Prenex Conjunctive Normal Forms

Inductive Logic Programming considers almost exclusively universally quantied theories. To add expressiveness, prenex conjunctive normal forms (PCNF) with existential variables should also be considered. ILP mostly uses learning with refinement operators. To extend refinement operators to PCNF, we should first do so with substitutions. However, applying a classic substitution to a PCNF with existential variables, one often obtains a generalization rather than a specialization. In this article we define substitutions that specialize a given PCNF and a weakly complete downward refinement operator. Moreover, we analyze the complexities of this operator in different types of languages and search spaces. In this way we lay a foundation for learning systems on PCNF. Based on this operator, we have implemented a simple learning system PCL on some type of PCNF.learning;PCNF;completeness;refinement;substitutions

Storytelling in the Digital Era: Relevant Moderators of the Narrative Transportation Effect

In the digital era, marketers increasingly use storytelling techniques to narratively transport and persuade their customers. This paper pursues three primary objectives: (1) to integrate three digitally relevant moderators of the narrative transportation effect into the marketing literature, (2) to empirically assess the integrated model with a quantitative meta-analysis of extant research, and (3) to provide directions for marketing managers to enhance the narrative transportation effect in an evolving te chnological environment. The paper contribute s to the field by means of a meta-analysis of 64 articles featuring 138 narrative transportation effect sizes . The research shows that the narrative transportation effect is stronger when the story falls in a commercial (vs. non- commercial) domain, is user ( vs. professional) generated , and is received by one story receiver at a time. The study concludes with implications for research and practice and directions for future research

The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers’ Narrative Transportation

Stories, and their ability to transport their audience, constitute a central part of human life and consumption experience. Integrating previous literature derived from fields as diverse as anthropology, marketing, psychology, communication, consumer, and literary studies, this article offers a review of two decades’ worth of research on narrative transportation, the phenomenon in which consumers mentally enter a world that a story evokes. Despite the relevance of narrative transportation for storytelling and narrative persuasion, extant contributions seem to lack systematization. The authors conceive the extended transportation-imagery model (ETIM), which provides not only a comprehensive model that includes the antecedents and consequences of narrative transportation but also a multidisciplinary framework in which cognitive psychology and consumer culture theory cross-fertilize this field of inquiry. The authors test the model using a quantitative meta-analysis of 132 effect sizes of narrative transportation from 76 published and unpublished articles and identify fruitful directions for further research

Generalizing Refinement Operators to Learn Prenex Conjunctive Normal Forms

Inductive Logic Programming considers almost exclusively universally quantied theories. To add expressiveness, prenex conjunctive normal forms (PCNF) with existential variables should also be considered. ILP mostly uses learning with refinement operators. To extend refinement operators to PCNF, we should first do so with substitutions. However, applying a classic substitution to a PCNF with existential variables, one often obtains a generalization rather than a specialization. In this article we define substitutions that specialize a given PCNF and a weakly complete downward refinement operator. Moreover, we analyze the complexities of this operator in different types of languages and search spaces. In this way we lay a foundation for learning systems on PCNF. Based on this operator, we have implemented a simple learning system PCL on some type of PCNF

Novel deletions causing pseudoxanthoma elasticum underscore the genomic instability of the ABCC6 region

Mutations in ABCC6 cause pseudoxanthoma elasticum (PXE), a heritable disease that affects elastic fibers. Thus far, >200 mutations have been characterized by various PCR-based techniques (primarily direct sequencing), identifying up to 90% of PXE-causing alleles. This study wanted to assess the importance of deletions and insertions in the ABCC6 genomic region, which is known to have a high recombinational potential. To detect ABCC6 deletions/insertions, which can be missed by direct sequencing, multiplex ligation-dependent probe amplification (MLPA) was applied in PXE patients with an incomplete genotype. MLPA was performed in 35 PXE patients with at least one unidentified mutant allele after exonic sequencing and exclusion of the recurrent exon 23-29 deletion. Six multi-exon deletions and four single-exon deletions were detected. Using MLPA in addition to sequencing, we expanded the ABCC6 mutation spectrum with 9 novel deletions and characterized 25% of unidentified disease alleles. Our results further illustrate the instability of the ABCC6 genomic region and stress the importance of screening for deletions in the molecular diagnosis of PXE. Journal of Human Genetics (2010) 55, 112-117; doi: 10.1038/jhg.2009.132; published online 15 January 201

Ethical Implications of Story Domain, Teller and Receiver for the Narrative Transportation Effect

Storytelling is on the rise in the marketing domain, including the marketing of risky products such as alcohol. We argue that the ethical relevance of stories should attract more attention from managers, policymakers and scholars, as storytelling drives suspension of disbelief, has enduring persuasive effects, is unintentionally affective and may lead to actual behavior. This raises major ethical questions for marketing and consumer behavior. To fill this gap, this article offers a systematic investigation by means of a meta-analysis of how three original study characteristics: (1) story domain, (2) number of storytellers and (3) number of simultaneous story-receivers, may affect the strength of the narrative transportation effect, which manifests itself in consumers’ response to having been transported into a narrative. Our contribution to prior work is twofold. First, we contribute to the field of narrative transportation and persuasion by showing the role of these three variables moderating the relationship between narrative transportation and narrative persuasion. Second, we uncover ethical implications derived from the power of storytelling